Careem Captain "Go 3ala Kifak"

Careem Captain “Go Al Kifak” Campaign!

Careem approached us with a brief to create an advertising campaign that would drive greater engagement from drivers, positioning Careem as the preferred choice over its competitors. I developed the campaign concept, and together with my team, we wrote and produced an original song to support the campaign. I directed the ad and oversaw all aspects of the filming process, ensuring a seamless execution from start to finish.